In this post, we’ll break down what it’s like to working with a web consultant – from the first conversation to the final launch – so you know what to expect and how to get the most from the process.
If you’re thinking of launching a new website or revamping an existing one, chances are you’ve considered hiring a web consultant.
But what exactly do they do – and how do they help turn your business vision into a high-performing website?
What Is a Web Consultant?
A web consultant is more than just a designer or developer.
They’re a strategic partner who helps align your website with your business goals.
Think of them as a bridge between your brand and the digital world, combining:
- Business strategy
- User experience (UX)
- SEO and performance
- Design and development planning
Their job? To make sure your website doesn’t just look good – but works for your business.
Phase 1: Discovery & Strategy
This is where it all begins.
What to Expect:
- A deep-dive conversation into your business, goals, and challenges
- Analysis of your current website (if applicable)
- Competitor and industry research
- Identification of key audience segments and user journeys
- Defining your project scope, timeline, and success metrics
This phase sets the foundation. A great consultant will ask questions you hadn’t even thought of.
Phase 2: Planning & Wireframing
Once the strategy is clear, it’s time to map it out.
What to Expect:
- Creation of a sitemap (page structure)
- Wireframes or layout blueprints for key pages
- Recommendations on content strategy, calls-to-action, and user flows
- A clear roadmap for the design and development phases
This phase ensures that structure, functionality, and user experience are locked in – before a single pixel is designed.
Phase 3: Design & Branding Integration
Now comes the fun part: visuals.
What to Expect:
- Custom design mockups based on your brand
- Responsive layout previews (desktop/tablet/mobile)
- Visual identity refinement (if needed)
- Feedback rounds to ensure alignment with your vision
The consultant ensures the design isn’t just beautiful – it’s purpose-driven.
Phase 4: Development Coordination
If the consultant is also handling development (or coordinating with a developer), this is where your site starts to come to life.
What to Expect:
- WordPress or custom CMS implementation
- Speed, SEO, and mobile optimisation
- On-page SEO setup (meta tags, headings, schema)
- Integrations with forms, CRMs, analytics, etc.
- Testing across devices and browsers
A good consultant will test relentlessly before launch to avoid last-minute surprises.
Phase 5: Launch & Beyond
Time to go live – but the journey doesn’t end here.
What to Expect:
- Final pre-launch QA
- Domain connection & hosting setup
- Post-launch performance monitoring
- Basic training on how to manage the site
- Ongoing support or maintenance (if included)
Many consultants offer a monthly care plan to keep your site secure, fast, and evolving with your business.
Working With the Right Web Consultant
Here’s what separates a good experience from a frustrating one:
- Clear communication
- A collaborative, educational approach
- Focus on business results (not just aesthetics)
- Transparent timelines and deliverables
- Long-term thinking, not just a one-off project
At WatchOwl LTD, we help UK businesses turn ideas into websites that convert, rank, and scale.
Ready to Build Your Website With Confidence?
Let’s bring your vision to life – with no tech overwhelm, guesswork, or wasted budget.
👉 Explore Our Consulting Packages
👉 Learn About Our WordPress Solutions